Kewpie dolls have been seen on old school flash sheets since the early 1900’s, and have gone through fazes of popularity. The original creator of these cuties was Rose O’Neill, an American poet and artist who was famous for being the best-known and highest paid female commercial illustrator in the US at the time. The original designs were made for Ladies Home Journal in 1909 as cupid dolls, with “Kewpie” being a fun variation of the word “Cupid.” They were then put into comic strips also written and Illustrated by Rose O’Neill, and were also used in multiple advertisements such as Jell-O and Kellogg’s corn flakes, among others.
Some notable tattoo artists that first started putting Kewpies in tattoo flash were Percy Waters, Milton Zeis, and Bill Moore. They were very popular designs in the early 1900’s, but faded in popularity in the 1950’s.
It was tattooer Mike “Rollo” Malone that brought Kewpie tattoos back into popularity, drawing many variations of the Kewpie to suit all sorts of tattoo collectors.
Kewpies were also made into the famous dolls we know now, also originally designed by Rose O’Neill. Some notable features of Kewpies as dolls, drawings, and tattoos include a (usually) nude Cupid-like child with a chubby belly, a kind of topknot hairdo, and originally, a red heart and blue wings painted on the chest and back. Rosie cheeks and a mischievous smile were/are also key elements. These dolls were made of many materials including hard plastic, vinyl, cloth, and more. The original dolls are still recognizable with Rose O’Neills name on the bottom of their feet, and are often worth quite a lot.
While most Kewpies were nude, in the 1920’s they started being made with clothing and uniforms such as firemen, cowboys, soldiers, musicians, and more. Today, as tattoos these impish characters are usually still done in an old school American traditional style, and feature most of the same original features previously listed. Many artists get creative and turn famous celebrities or characters into Kewpies, or make them a bit darker by giving them weapons or even making them into horror icons.
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